Take Your Product Pics From Blah To Brilliant

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Know your product is amazing, but somehow your images just aren’t telling the whole story?

Good news: you don’t need to hire an expensive photographer or spend hours mastering Photoshop.

With OpenAI’s new GPT-4o, you can easily turn “meh” images into scroll-stopping shots—regardless of your budget or technical background.

The whole process is surprisingly straightforward and delivers some seriously impressive results. 👇

💡 Step-by-Step Guide

Turn Plain Product Pics Into Studio-Grade Images

Whether you need images for your online shop, small business, or side hustle, GPT-4o saves you some serious time and money by making it really easy to:

• Turn ordinary photos into studio-grade visuals in seconds, not hours

• Show off your products in any setting with just a few prompts

• Explore fresh brand aesthetics without reshooting

• Maintain a consistent, on-brand look across your entire site or catalog

The gap between amateur and professional product photography has never been smaller.

Example Use Cases

• Design scroll-stopping visuals for social media carousels, website banners, or emails

• Elevate product & landing pages with high-quality hero images

• Build out ad variations for A/B testing

• Create seasonal campaigns with pre-shot images

• Give a boost to your pitch decks, press kits, & trade show booths

• Make memorable brochures, packaging, & in-store signage

✅ The Steps

Step 1: Open ChatGPT & select GPT-4o from the menu dropdown

Step 2: Create your prompt:

• Upload a clean photo of your product—ideally with a plain white, neutral, or transparent background

• Describe the backdrop, e.g., ‘Show the product on a cozy coffee table scene with warm lighting, as if taken by a professional photographer’

Step 3: Make it into a full photoshoot by asking ChatGPT to show your product in additional backgrounds, e.g.:

• ‘On bathroom vanity alongside spa accessories’

• ‘In a tech workspace in daylight on a modern desk next to a laptop & coffee mug’

• ‘On a marble kitchen counter with soft morning light & a shallow depth of field and clean, minimal aesthetic’

• ‘In a holiday setting with cozy lighting & blurred fairy lights in the background’

• ‘Surrounded by cinnamon sticks & fresh herbs on a rustic wood table’

Step 4: Not loving the images? Ask ChatGPT to make some tweaks, e.g.:

• ‘Make the shadows softer’

• ‘Move the product to the center’

• ‘Zoom in slightly so the label is easier to read’

• ‘Change the background to a light gray studio wall’

Step 5: To save your new visuals, simply click the download arrow in the top right of each image

💡 Pro Tips

Experiment With Styles & Effects

Give your images a whole new vibe by using some of our favorite photography terms in your prompts, such as:

Lighting & Mood

• Moody studio lighting: Dramatic contrast & shadows for a bold, editorial look

• Golden hour lighting: Warm, soft sunlight just after sunrise or before sunset—perfect for lifestyle shots outdoors

• Backlit: Light behind the product, creating a glow or silhouette—can work for transparent or reflective products (e.g., glass bottles)

Camera Techniques & Composition

• Lifestyle flat lay: Overhead shot

• Shallow depth of field: Blurred background that highlights the product

• Macro shot: Extreme close-up capturing texture & fine detail—ideal for small items like jewelry

• Leading lines: Subtle lines in the scene that naturally guide the eye to the product

Effects & Aesthetic Styles

• Motion blur: Blurred effect that implies movement—great for products like cars or running shoes

• Fisheye lens: Wide, spherical distortion effect

• Polaroid style: Retro, nostalgic feel

Get Expert Advice From These GPTs

• Photography Critique GPT tells you how you can improve your images

• Photography Coach GPT analyzes images’ composition & aesthetics so you can replicate the same look & feel

Create An Entire Visual Library

Once you find a look that fits your brand, reuse it with your other products. Simply upload a photo of the new product, and try this prompt: ‘Use the same scene but replace the product with this one.’

⏭️ What’s Next

All through April, we’re going all in on how you can use GPT-4o in your business. Next Tuesday, we’ll show you how to whip up branded infographics.

And, as always, we’ll be back on Thursday with a roundup of the latest AI product drops, what’s trending, and deep dives into a few tools we think are seriously worth your time.

💫 Level Up

Create Presentations People Actually Enjoy

So you’ve got all these nice new product images… now what? How about put them to work in pitch decks, reports, & sales materials that truly impress? Our AI-Powered Presentations course shows you how to:

• Brainstorm ideas & map out presentations using ChatGPT

• Turn outlines, docs, & prompts into full slide decks

• Create custom graphs & charts from your data

• Add a polished touch with PowerPoint, Microsoft Designer, & Gamma

Make your next presentation your best one yet.